How JustHosting gave rise to Baxet Group: a growth story and a look ahead

How JustHosting gave rise to Baxet Group: a growth story and a look ahead

Baxet Group, which today brings together several brands and operates worldwide, started with a single project—JustHosting. It was this company that became the starting point of the future ecosystem: here the key service principles were shaped, and here the infrastructure and the approach to customer support were honed.

Anton Pankratov, the founder of JustHosting, on how the idea was born, what principles underpinned the work, and how he sees the future of hosting.

— Anton, tell us how the idea to create JustHosting came about. What prompted you to launch your own hosting company?

— I came to launching JustHosting through personal, hands-on experience. Since 2005, I had been building businesses connected with technology and digital infrastructure, and I saw with my own eyes all the weak spots in the market: unstable servers, unprofessional support, and inflated prices without real quality. Very often I encountered situations where a good project could be severely slowed down because of hosting problems.

Then I realized: the market needs a service that truly works—fast, with high reliability, clear terms, and respect for the customer.

Thus the concept of JustHosting was born: a company whose foundation is honesty, infrastructure quality, and support that truly solves problems rather than brushing you off with canned phrases. We started with core hosting, VPS, and cloud services, and then went further—building an entire ecosystem of services for businesses and individual customers.

— Today JustHosting is growing fast. Which countries are you already in, and where do you plan to expand next?

— As of today, JustHosting is present in more than 38 countries around the world, including the USA, Canada, Germany, France, the Netherlands, Singapore, Japan, the UAE, and many others. We build infrastructure in key locations where demand for high-quality digital services is growing rapidly.

Our focus isn’t merely being present on the map, but ensuring the real availability of powerful, low-latency servers where businesses truly need them: in Asia, Europe, North America, and the Middle East.

In the near term, we plan to strengthen our presence in Latin America and expand our network in Africa—especially in Nigeria, Kenya, and South Africa—where the market for digitalization is just beginning to grow rapidly. We want to be wherever new businesses are being created and to be a reliable technological foundation for them.

— How does JustHosting stand out among other VPS providers? Why do customers choose you?

— Our key distinction is an honest approach and a focus on real outcomes for the customer.

We deliver not only servers but real convenience: flexible plans, clear SLA, and attentive support. We back this with 99.99% uptime—numbers backed by facts, not just pretty claims.

Clients choose us because with us you can confidently build your business or project without fearing that something will “go down” at the most critical moment. We don’t leave customers alone with problems—our support responds quickly and to the point, without ping-ponging requests around. Plus, thanks to our in-house developments, many processes are automated and simple even for users without deep technical knowledge.

— What philosophy did you embed into JustHosting’s service and support? What matters most in working with clients?

— JustHosting’s philosophy is very practical: a customer shouldn’t have to spend their nerves and time on things that can and should work reliably. We structure support so that a customer resolves an issue in a single request, not after a week of back-and-forth.

The most important thing for us is that the customer feels their task is under control. It doesn’t matter whether they’re ordering a small VPS or building a complex cloud infrastructure—in any case, they should feel a reliable backbone in our company.We don’t look at a customer as just another “ticket,” but as a partner whose success ultimately becomes our success.

— What enables JustHosting to ensure high stability and server performance across different parts of the world?

— High stability and performance come from the right combination of several factors:

We work only with Tier III or higher data centers that have their own redundant power supplies, network links, and security certifications. We build our services on proven solutions from leading server-hardware manufacturers.

In addition, we’ve invested in developing our own monitoring system that tracks server status in real time and responds instantly to any anomaly.

In critical zones, we duplicate nodes to ensure infrastructure-level failover. This allows us to maintain stability that we can back up with facts—not just words.

— What new features are you preparing for JustHosting clients in the near future?

— We are constantly improving our services and will soon roll out several important updates:

An intelligent VPS control panel with automatic optimization tips.

Automatic configuration recommendations powered by neural networks for the client’s tasks.

An expanded catalog of one‑click solutions available to order, including AI workloads on GPU servers.

More available configurations and locations for ordering dedicated servers.

We are also actively implementing AI‑powered solutions for proactive customer support.

— What common mistakes do users make when choosing and setting up a VPS? What advice would you give to avoid problems?

— One of the main mistakes is focusing only on price without evaluating the actual infrastructure. A cheap VPS often results in downtime, hidden limitations, and a lack of proper support.

Another mistake is misjudging your needs: people either pick a server that’s too weak or overpay for resources they won’t use.

— The third mistake is neglecting the quality of support and its response speed. Many people buy a server thinking, “if something happens, I’ll figure it out myself,” and then lose time and money trying to get help from a provider that replies after days—or ignores requests altogether.

My advice: check the provider’s reputation and ask the hard questions before you buy (about the SLA, network links, and DDoS protection). And choose a partner you trust—not just based on price.

— What would you say to someone choosing a VPS and considering JustHosting? Why choose you?

— If all you need is a cheap server, the market has plenty of options. If what you need is a reliable partner for long-term growth—one that gives you confidence in tomorrow—welcome to JustHosting. We invest in infrastructure, in support, and in advancing technology so you can focus on your work without being distracted by technical problems. We work fast, honestly, and with genuine care for the customer.

By choosing JustHosting, you save not only money but, more importantly, your time and your nerves.